Yulia is an experienced speaker regularly invited to leading industry conferences and events. Get in touch with Yulia if you would like to book her for speaking. Here are her topics, previous engagements and videos.

How To Use Your BA Mindset To Succeed in Business Analysis

The concept of the business analyst mindset, first outlined in Yulia Kosarenko’s book, is central to this presentation. We look at the key challenges of business analysis and discuss how to approach them with the right mindset. From solving the right business problem to taking responsibility for a shared understanding of requirements, to being part of the solution – the focus is on what makes a business analyst successful.

The presentation will touch on each of the twelve BA Mindset principles, providing practical advice on how to follow them in day-to-day life on a project.

The Agile BA Mindset

As organizations and individuals embrace and transition to Agile ways of working, the role of the Business Analyst has evolved significantly, requiring fresh guidance, concepts, and techniques. How will the Agile BA mindset drive motivation and behavior, especially in challenging professional situations?

This session will highlight:

  • What is agility and its core values
  • How to apply BA mindset principles in agile environment
  • How to move from traditional to more agile ways of working
Business Analysis Pitfalls

Business analysis is crucial to the success of enterprise change. Business analysts practice their BA tools & techniques, attend conferences and webinars and faithfully earn PDUs.

Why, then, business analysts still fall into these traps? Learn how to be aware of the potential pitfalls of business analysis and what strategies to use to overcome them.

Requirements Don’t Come from Business – They Come from Business Analysis

Business stakeholders have needs and problems, not requirements. Business analysts can’t gather requirements like apples from a tree. Analysis requires research, investigation, comparison, validation, and root cause analysis.

This session will explore what “analysis” really means; what is the difference between information and requirements, symptoms and root causes, gathering and analysis.

Participants will follow an example of discovering the real problem through applying business analysis tools and techniques, including the 5 Why’s technique, and will explore other useful techniques they can apply right away in their jobs.

The goal of the session is to demonstrate how a business analyst brings value through elicitation, investigation, root cause analysis and other higher-level thinking activities.

What Does It Mean To Be a Business Analyst?

There is more demand than ever for business analysis professionals. But what does it mean to be a business analyst? What they do all day?  What are their responsibilities? Do they just “gather” requirements?

In this session, we will focus on key aspects of being a BA:

  • Required skills and competencies
  • How to “do business analysis”
  • Where do requirements come from
  • What are the deliverables of the business analysis process
  • What makes a business analyst successful
Is Business Analysis For Me?

It is time to upskill and consider future career paths. And for organizations, it’s time to empower your employees to expand their knowledge and expertise.

The webinar is for aspiring business analysts and professionals considering a career change. It will answer the following questions:

  • What is business analysis?
  • What do business analysts do all day?
  • What are the BA job responsibilities?
  • What types of companies hire business analysts?
  • What resources are available to you to learn more?
  • What are the next steps to take if you would like to become a business analyst?
Business Analysis Tools & Techniques

This session provides an overview of the core business analysis activities, and tools & techniques used to support them. Techniques reviewed:

  • Asking questions
  • Immersion
  • Artifact analysis
  • Root cause analysis
  • Process analysis
  • Modelling
  • Capturing and sharing business requirements
  • The discussion will include real-life examples and invite an open dialogue about challenges and barriers that business analysts may face, and how to overcome them – with the right mindset and the right tools.
How To Foster Business Analyst Mindset in Your Organization

Any organization that changes and evolves must perform business analysis. How do you develop your business analysis function? How do you assess the maturity of your BA practice?

How do you support the professional growth of practitioners who play a vital role in enabling successful change?

This talk will provide practical tips and ideas for developing high-performing business analysis practices.

What Business Analysts Need to Know About Data

Data is what connects business processes and the parts of an organization to create an integrated enterprise. We need data to develop the right products, to connect to our customers at the right time, and to run the business efficiently. We use data to create value and to solve business problems.

A BA needs to understand the fundamentals of data management and data analysis to provide value to modern data-driven enterprises.
In this workshop, we will review how fundamental concepts of data management apply to business analysis, including:

  • Types and sources of data
  • Data life cycle
  • Data and analytics requirements
  • Role of BA in data governance

3 Data Analysis Techniques Every Business Analyst Should Know

Business problems cannot be solved without understanding data. Yet, many projects face challenges because of data issues – poor data quality, lack of understanding of business data and insufficient enterprise data integrations.

Addressing data requirements is an integral part of the analysis process. In this session, you will learn when and how to use three key data analysis techniques:

  • Data dictionary
  • Conceptual data modelling
  • Data mapping
AI Trends and Business Analysis

Artificial intelligence (AI) is expected to solve a wide range of business problems, and yet many organizations are struggling with getting value out of their AI investments.  Why are the ambitious AI initiatives not living up to expectations? Why do many of them never get to production? And what does it have to do with business analysis?

Business analysts can play a crucial role in the success of any project. This presentation will summarize how business analysis can help an organization set smart goals for AI initiatives and deliver value through successful projects.

Key learnings:

  • Learn about the main AI trends that BAs need to understand
  • Discuss the reasons why AI initiatives fail and how a BA can help
  • Highlight business analysis skills essential for AI success
Power Your Process with Embedded Analytics

Process analysis is essential for any business change. As business analysts tackle this task, they often start with process flows. As processes grow more complex, so do the process flow diagrams. As we try to accommodate the needs of each persona, the processes get more intricate. As we collect more data, each new decision point contributes to making the process jungle denser and less penetrable.

Embedded analytics allows to streamline the process while supporting decision-making in the context and in the moment. Business analysts can play a key role in this transformation – if they expand the scope of business analysis to embrace analytics.

Learning objectives:

  • What is embedded analytics?
  • How can we use embedded analytics for process improvement?
  • How do we define analytics requirements?
How to Uplift Remote Engagement with Live Modelling

Learn and observe how to use live modelling to keep participants engaged during remote workshops. Modelling on a shared screen is a simple and engaging way to create a focal point for the discussion. It’s less about the tool and more about how you use it.

  • What is live modelling
  • How to use it to keep virtual participants engaged
  • Tools you can use
  • Tips and tricks for effortless live modelling
The Art and Science of Managing Stakeholders

What’s the big deal about managing stakeholders? Why is it sometimes so difficult?

In this presentation, we focus on understanding the stakeholders and their needs. Recognizing different types of stakeholders is key. As their needs, level of interest, and power differs, so should our approach. The presentation includes tips and ideas on how to build trust, overcome resistance, and manage expectations. The emphasis is on applying a business analyst mindset in dealing with stakeholders.

Upcoming events

Past events

The Art and Science of Managing Stakeholders — webinar hosted by IIBA Halifax (November 16, 2023)

Past, Present, and Future of Business Analysis The Brazilian BA Guest Special for the BA Jam with Fabricio Laguna and Howard Podeswa (October 30, 2023)

AI Trends and Business Analysis — track session for IIBA Albany ABADD 2023 (September 27, 2023)

The Agile Business Analysis Mindset — webinar hosted by IIBA Toronto (September 13, 2023). Missed it? Watch on YouTube.

Brave New World: What Business Analysts Need to Know About Big Data and AI — webinar hosted by IIBA Raleigh (July 26, 2023)

Stepping into a Lead Business Analysis Role with Total Confidence — a BA Blocks video chat with Emal Bariali (June 20, 2023)

Dreaming of business analysis and the role of internal consultant — a Future BA Podcast‌ with Joe Newbert (June 13, 2023)

Data Management & Analytics Skills for Business Analysts — one-day workshop at ProjectWorld*BusinessAnalystsWorld Toronto (May 18, 2023 9-4 EST)

The seven pitfalls of business analysis — symposium session at ProjectWorld*BusinessAnalystsWorld Toronto (May 15, 2023 @ 11:30 am EST)

BA Skills for Business Analytics and AI — half-day workshop at the Bluegrass Business Analysis Conference (BBAC 2023) – April 27, 2023 @ 1:00 – 4:30 pm EDT.

How to Create and Use Business Architecture Models — half-day workshop at the Bluegrass Business Analysis Conference (BBAC 2023) – April 27, 2023 @ 9:00 – 12:30 EDT.

How To Use Your BA Mindset To Succeed in Business Analysis webinar hosted by IIBA East Tennessee (March 30, 2023 @ 6:30 pm EST), then by IIBA Ireland on Apr 25, 2023 @ 6 pm GMT.

Common BA PitfallsLinkedIn Live Chat With Angela Wick (March 24, 2023 @ 12 pm EST)

Business Analyst’s Role in Digital Transformation: Case Study — webinar hosted by Data Management University (Oct 27, 2022). Missed it? Watch on YouTube.

Power Your Process with Embedded Analytics: conference session — Building Business Capability 2022 (Miami, June 26-30, 2022)

What’s Hot – AI Trends in Business Analysis — PMBA Global Spring 2022 (June 20, 2022). Missed it? Book me for speaking.

How to Uplift Remote Engagement with Live Modelling: conference session — IIBA NZ’s Festival of Business Analysis (June 17, 2022). Missed it? Reach out if you would like to book me for speaking.

Using Stories to Help Clients: Top 10 Business Analysts videochat with Judy Alter (The Optimistic Bites) — June 1, 2022.

How to Foster Business Analyst Mindset in Your Organization: conference session — Capital BA Day 2022 (May 27, 2022). Missed it? Here is an article on the topic.

Requirements Don’t Come From Business: workshop — BA & Beyond 2022 (May 19, 2022). Missed it? Here is my article on the topic.

Business Analyst Mindset – the Science and the Art: conference session — Balkan BA Conference 2021 (Nov 25-27, 2021). Missed it? Watch the video.

BA on the Street hosted by IIBA Bluegrass Chapter — October 15, 2021. Missed it? Check out the video.

3 Data Analysis Techniques Every Business Analyst Should Know — breakout session, IIBA Phoenix Business Analysis Development Day on September0 15, 2021. Missed it? Watch What Business Analysts Need to Know About Data on YouTube.

What does it mean to be a business analyst? — webinar hosted by IIBA Bluegrass (Sep 14, 2021). Missed it? Watch Is business analysis for me? on YouTube.

What is a Business Analysis mindset?videochat with the Brazilian BA Fabricio Laguna (Sep 9, 2021).

The Role of Data in Business Analysis: IIBA member-only webinar on July 28, 2021. Missed it? Check out my post on Data Analysis in Business Analysis.

Pivot Your Career to Business Analysis: How to gain business analysis experience, prepare your resume for a career pivot, and what to expect from interviews and hiring assessments. 3 webinars held in March-June 2021. Missed it? Watch the recording on YouTube.

What Business Analysts Need to Know About Data: 90-minute workshop at the upcoming BA & Beyond 2021 Conference on March 19, 20201. Missed it? Contact me to run it for your organization or watch this video for a short version.

A Chat with Yulia Kosarenko: The Business Analyst Mindset — The Inquisitive Analyst video and podcast — March 14, 2021.

Is Business Analyst career for me? webinar hosted by INVORG — December 3, 2020. Missed it? Watch this video.

Business Analysis Tools & Techniques: webinar hosted by the IIBA Pittsburgh Chapter — October 5, 2020. Missed it? Watch this previous webinar recording on YouTube.

Avoid Common Business Analysis Pitfalls: breakout session at the Business Analysis Development Day in Phoenix (BADD in the Desert) — September 16, 2020. Missed it? Get all BA Pitfalls posters with your copy of Business Analyst Mindset Digital Toolkit.

The Agile BA Mindset: webinar hosted by IIBA Edmonton Chapter — August 19, 2020.

How to Get into Business Analytics and Business Strategy of AI: Key Capabilities: guest appearance on the Data Driven podcast with Ganna Pogrebna — July 7, 2020.

Success in business analysis — with a mindset: webinars hosted by the IIBA Bluegrass Chapter on June 17, 2020 and IIBA New Zealand Chapter —  November 10, 2022. Missed it? Watch this previous webinar recording on YouTube.

Business Analysis Job Interview Questions – Business Analysis Live! IIBA Broadcast — Jan 4, 2023. Missed it? Watch on YouTube.

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